Marc Jacobs launches global casting call

By

Jennifer Braun

Published
Nov 23, 2016

Marc Jacobs announced on Tuesday the launch of its global casting call to find the next Marc Jacobs beauty social media sensation.
 
Using the hashtag #CastMeMarc and tagging @marcjacobs, applicants simply need to post a video on instagram telling Marc Jacobs what inspires them in beauty and fashion, and why he should pick them.
 

Ten finalists will then be selected and flown to New York City to record a makeup application video for the designer and his judging panel. Jacobs will then select three finalists who will be a part of the spring 2017 #beautymarc video series.
 
"Marc Jacobs Beauty encourages pushing boundaries and creating your own style, and we're thrilled to see how our incredible fans share their artistry and inspiration on a global platform," said Catherine Gore, Vice President and Global General Manager for Kendo beauty group, in a news statement.

This isn't the first time Marc Jacobs has cast models via social media. The designer has used models found via Twitter and Instagram for his fall 2014 campaign, his spring 2015 campaign and others.
 
Still, for the first time, this global casting call is all about beauty.