Reformation taps transgender model Andreja Pejic for holiday campaign

Sustainable fashion brand Reformation has released their new holiday campaign. The slinky campaign is fronted by transgender model and activist Andreja Pejic. 

Reformation Holiday Collection - Courtesy Reformation

The 20 image campaign features Pejic in a vintage-looking hotel, posing in the brand’s newest collection. The holiday collection features a selection of party dresses, with an emphasis on metallics, feathers, plunging necklines and sky-high hemlines. 

Andreja Pejic is a model and LGBTQ advocate. She’s had an impressive modeling career, making the cover of Marie Claire Spain, i-D, L’Officiel, and New York Magazine. She’s recently fronted campaigns for Make Up Forever. Pejic was one of the industry’s most sought-after androgynous model until 2014 when she underwent her sexual reassignment. 

Reformation is a ground-breaking Los Angeles based brand that is dedicated to leaving almost no environmental impacts throughout their production process. The store targets millennial women with their minimalistic aesthetic. The brand now has two brick and mortar stores in New York City and one in Los Angeles.

Prices for the collection start at $128. The collection is now available on the brand’s website and in their retail locations. 

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