Vionnet launches sustainable fashion collection with artist Marc Quinn

Vionnet is pushing its ecological engagement a step further via a collection with British artist Marc Quinn. The sculptor, painter and mixed-media artist, known for his solid gold statue of model Kate Moss, created last year his 'Raft Series', inspired by non-degradable bags found on beaches and in the ocean.

Quinn's sculptures and paintings made from crumpled plastic bags struck a chord with Vionnet owner and creative director, Goga Ashkenazi, who has now decided to launch a collection with the artist.

One of the looks from the 'Sustainable Surf' collection - Vionnet

The spring/summer 2018 collection -- dubbed 'Sustainable Surf' for its surfing world accents -- boasts a full wardrobe for summer, made up of dresses, pants, sweaters, knits, t-shirts and coats, as well as accessories, with prices ranging from 60 to 1,350 euros.

The women's collection is made completely from natural and sustainable fabrics, namely "cotton poplin, eco-leather, recycled plastic and a technical parachute fabric," according to a press release from the luxury brand.

The offering recently dropped at London department store Selfridges inside a pop-up store, which will remain open for seven weeks, with a special installation presenting giant reproductions of some of the artist's 'Raft Series' paintings.

Vionnet will donate 50% of profits made from sales of the collection to 'Parley For The Oceans', an organisation that fights ocean pollution. 

Marc Quinn isn't a stranger to collaborations in the fashion world. In 2016, the artist was called upon, alongside other artists, to reinterpret the Lady Dior bag for the French luxury house.

Translated by Benjamin Fitzgerald

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