In the highly scientific world of beauty innovation, there is always a trendy new ingredient or concept on the horizon. One of the latest buzzwords is 'microfluidics', which is gaining a high profile thanks to Chanel.
A first run of the 'smart' jacket, previewed at SXSW in Austin, Texas, and based on partnership between Google and Levi's, is expected to launch in fall 2017, first of all in the USA, retailing for around $350.
Personalization is one of the new buzzwords in retail. U.S. footwear and accessories chain DSW has announced an exclusive partnership with Trend:Bar, which offers stores personalized add-ons to enhance products.
Timberland's new partnership with Threads has yielded a line of sustainable products made from recycled plastic bottles, but there's a social component too. The bottle collection benefits a jobs program in Haiti.
Amazon and Google have competed for market share for years, primarily in the area of product searches. Now Amazon is testing the use of mobile ads on Google, resulting in a very interesting co-existence.