Published
Mar 18, 2015
Download
Download the article
Print
Text size

Element gives nod to fans of vintage bikes

Published
Mar 18, 2015

Element is once again working with the artist Chad Eaton, aka Timber. For its second collaboration, the partners have explored a new segment.

The new ElementXTimber collaboration features a complete outfit for urban bikers - Element


The designer created a series of drawings and logos inspired by his passion for vintage bikes. The brand has used these in t-shirts (30 euros), sweatshirts (65 euros), while also diving into the cycling world with the addition of technical details such as stitching and reflective logos on a denim jacket, jeans (80 euros) as well as shorts (70 euros), a shirt (75 euros) a waterproof jacket (140 euros) and a backpack (90 euros). 

The brand, however, isn’t abandoning its connection to skating, also releasing three skateboard models as part of the collection.

The artist Timber - Element


In marketing the collaboration, Element and Timber will launch a "Tour", with Timber riding on an Alex Singer bike, following the famous "Paris-Roubaix" bike route. The team will then travel to Belgium to th Twits Skateshop in Leuven to present the collection. It will finish up the "Northern Wheels tour" in the Element skate shop in London on March 26.

Copyright © 2024 FashionNetwork.com All rights reserved.