Louis Vuitton unveils new fragrance fronted by Emma Stone

today Sep 19, 2018
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Louis Vuitton has unveiled a brand new fragrance, with the help of Hollywood star Emma Stone.

The luxury French house is launching its ninth scent, dubbed "Attrape-Rêves" (or "Dream Catcher"). Created by the house's Master Perfumer Jacques Cavallier Belletrud, the fragrance is described as an "olfactory delight, which awakens all the senses and celebrates a sense of awe." It features notes of African cacao flower, peony, essence of patchouli, and delicate Turkish rose, as well as bergamot and ginger, for a result that the brand calls "surprising, jubilant and sensual."

To mark the launch of the new addition to its perfume collection, Louis Vuitton has turned once again to its ambassador, the Academy Award-winning actress Stone, who steps in front of the camera for a short video directed by Sam Mendes. The clip continues the house's theme of travel and exploration, and sees "La La Land" star Stone wandering across beaches, meadows, infinity pools and finally onto an empty stage, as well as having the time of her life cruising in a vintage car and riding on a magical-looking merry go round.

Stone's debut campaign for Louis Vuitton was unveiled earlier this year, in the form of a ‘Spirit of Travel' ad that saw the star model the label's Pre-Fall 2018 collection.

"Attrape-Rêves" will be sold exclusively at Louis Vuitton stores and at louisvuitton.com, in refillable, customizable bottles and travel cases.

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