Reliance Brands partners with designer Rahul Mishra to create global fashion brand
Under the agreement, RBL and Mishra will hold a 60:40 stake in the new brand. The new brand will include Rahul Mishra’s ready-to-wear business which will be showcased at global fashion weeks.
The collaboration will see Rahul Mishra lead the creative direction of the new brand, while RBL will use its expertise in end-to-end value creation to help it make deeper inroads into the global fashion market.
Going forward, the brand plans to diversify its offering with the addition of new categories like accessories, footwear, home, beauty, and jewellery to cater to a global audience.
Over the next five years, the brand plans to have a global footprint with dedicated flagship stores at fashion capitals around the world.
Commenting on the association, Isha Ambani, director at Reliance Retail Ventures Ltd, the holding company of all retail companies in the Reliance Industries Limited group, said: “Rahul Mishra’s flawless contemporary design sense and stunningly intricate pieces have spotlighted Indian expertise in crafts globally. Accompanied with his expertise in leveraging international fashion forums to accelerate brand building and creating a global customer base, it’s the perfect secret sauce to co-create a global brand.”
Rahul Mishra added: “We are excited to have the wonderful opportunity via this joint venture to partner with the market leader, Reliance Brands, that brings with it a strong know-how in management of the luxury and retail landscape. The care they take to nurture the growth of some of the world’s best luxury brands, their understanding of every aspect of the business process resonates with our vision for growing the vistas for Rahul Mishra Design House.”
RBL’s current portfolio of brand partnerships comprises Armani Exchange, Bally, Bottega Veneta, Brooks Brothers, Burberry, Canali, Coach, Diesel, Dune, EA7, Emporio Armani, Ermenegildo Zegna, G-Star Raw, Superdry, Scotch & Soda, and Tiffany & Co, among many others.
It also has investments in Indian couture brands Manish Malhotra, Anamika Khanna, and Raghavendra Rathore.
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