Marni has replicated its physical collection in a virtual format, while Etro has materialised digital looks from its metaverse fashion show, with the two experiences encouraging customers to shop in "real life".
The first MVFW was held last weekend, with its shows, flagships, debates and more. A stimulating plunge into the world of virtual fashion fans that raised questions about the approach labels should take towards it.
After a virtual collaboration with Ader Error in December, the brand launches a virtual capsule collection on the Zepeto app. Available from this March 29, the capsule is also on sale in its physical stores.
The Italian designer has reportedly joined the luxury house as ready-to-wear design director. Ilaria has worked for the likes of Yves Saint Laurent, Celine, and Victoria Beckham and founded her own jewelry label in 2020.
According to the Wall Street Journal, the French-American investment fund co-founded by LVMH is reportedly considering an IPO that could take place this summer. L Catterton could be valued at more than $3 billion.
Anti-Putin protestors made their first manifestation in fashion with banners against the invasion of Ukraine, outside Versace's latest show. A day that included shows by Tod’s, Luisa Beccaria, Etro and Durazzi.