On Wednesday, creative director Olivier Rousteing organised a photoshoot for Balmain's 2021 pre-collection at its store on Paris’ rue Saint-Honoré. The event was visible from the street through the store’s windows.
Balmain has appointed Tancrède de Lalun to be group director of merchandising at the Paris house. A graduate of the Institut Français de la Mode, de Lalun has lengthy experience in merchandising and luxury goods.
The Paris haute couture collections, to most fashion aficionados the ultimate expression of creative fashion, debuts in Paris on Monday morning, with the first digital season in the world’s greatest fashion capital.
Few luxury sectors are in a greater stage of flux than eyewear, where luxury giants like Kering and LVMH have both radically redrawn the business model. Meet Rosario Toscano – who just launched Balmain eyewear.